Head to RiNo’s MAM Couture Boutique

The colorful rhino insignia represents the RiNo (River North) Art District, one of Denver’s fastest growing neighborhoods.

MAM (MakeAMill) Couture Boutique has been around Denver since 2000, so it’s no surprise that they have a cult following from professional athletes to entertainers as well as local and visiting clientele. Owner Rashad Randolph, backed by his business partner, Delgie Jones, and brothers, Brandon and Kyl, started MakeAMill in his mom’s garage by printing and selling Supreme and Tall t-shirts (circa the time rappers wore long t-shirts to layer under jerseys, velour jumpsuits, and, ahem, the infamous sagging jeans trend). In 2017, Rashad opened up his first brick-and-mortar, MAM Couture Boutique, by the University of Denver where college students frequently visited the shop. However, when school wasn’t in session, business fell short and he knew that MAM Couture had to move. This past March, Rashad was in luck and landed a lease at the former RiNo Art District headquarters on Blake Street and now neighbors a marketing mogul and furniture company.

The art mural that decorates the boutique’s left inside wall was leftover from the time the main office of the RiNo Art District occupied the space.

Don’t let the constant construction and pretentiousness of RiNo stall you from coming. You aren’t going to find threadbare bohemian dresses or Patagonia outerwear here. Instead, Rashad provides affordable options for male and female shoppers who are looking for an urban-meets-Colorado streetwear boutique. Rashad says he’s inspired by designers such as Ronnie Fieg (owner of Kith in New York City) and knows his customers appreciates trends, fabrics, and details you wouldn’t find anywhere else. If you find something you like, you better grab it fast — to keep items exclusive, Rashad only sells a limited selection of each item (one in each size). A few new lines in the works for MAM Couture are “Yes MAM,” curated by Rashad’s partner, Angel, and “Chief Couture,” which will focus on high-end couture clothing. If you’re searching for a boutique that genuinely captures Denver’s urban spirit, look no further than MAM Couture.    

Address: 2901 Blake St., Suite 165
Phone: 303-472-7937
Hours: Tues.-Sat. 11 a.m.-8 p.m., Sun. noon-6 p.m.

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