Umbrla Supply’s “Buy a Hat, Plant a Tree” Mission

Photo courtesy of Matt Brodeur

You may have spotted the upside down umbrella logo stamped on hoodies, hats, and t-shirts around the streets of Denver. Beside the clean design, neutral tones, and comfort factor, those umbrellas stand for something more. For every purchase made at clothing brand Umbrla Supply, one tree is planted through the non-profit reforestation organization, Plant-It 20/20.

The brains behind this green fashion dream, which brings another meaning to circular fashion (see our story over Colorado circular fashion here), was manifested by Adam Swartz, an Indiana University-Bloomington graduate and founder of Umbrla Supply. While he was studying art management, he was given a project to come up with a real world business plan. Adam began to make shirts to sell around campus, with the idea that every garment sold would go toward the planting of one tree.

When he graduated in May 2014, Adam moved to Boulder, Colorado and has been in the Centennial State ever since. He ran Native Roots Dispensary’s social media until this past summer, while scouting new manufacturers and suppliers for Umbrla Supply in the meantime. In October 2016, the brand branched into a new venture, Umbrla Creative, as Adam teamed up with business partner/roommate Matt Brodeur, a freelance photographer, to help him with his brand. Umbrla Creative has grown immensely in the last two years; they offer videography and marketing services out of a brick-and-mortar in LoDo, and get to travel all over the world to represent brands they love such as Boulder’s trek-gear company Matador and Ned’s Full Spectrum Hemp products out of Paonia.

When Adam’s not focusing on his business, he still designs for Umbrla Supply on the side. He describes his clothes as a reflection of his personal life: minimalist and clean, earthy heather tones combined with grey, teal, and fuschia. Adam says since he’s started, Umbrla Supply has planted 5,200 trees through Plant-It 20/20 and other local organizations. This winter, be on the lookout for Adam’s latest designed sweatshirts and hats, as well as a possible Tokyo pop-up shop and more collaborations in the Far East.

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